Developing effective privacy protection technologies is a critical challenge for security and privacy research as the amount and variety of data collected about individuals increase exponentially.
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Myths and Fallacies of 'Personally Identifiable Information'
By Arvind Narayanan, Vitaly Shmatikov
Communications of the ACM,
Vol. 53 No. 6, Pages 24-26
10.1145/1743546.1743558
![[article image]](https://cacm.acm.org/system/assets/0000/2968/052010_CACMpg25_Myths-and-Fallacies.large.jpg?1476779425&1274362223 "hand over face illustration")
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Benjamin Obotivere
please elaborate more on today's Data Protection practices.