People are willing to share deeper and more personal information when communicating on a smartphone compared with a personal computer, according to new research by marketing professors Shiri Melumad and Robert Meyer at the Wharton School of the University of Pennsylvania.
Their work, "Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure," published in the Journal of Marketing, explains that it's the device that makes all the difference. Smartphones are always at hand, and their tiny screens and keypads require laser-focused attention, which means the user is more likely to block out other concerns.
Melumad discusses the research in an interview.
From Business A.M.
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