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An Interview with Microsoft's Head of Gaming Ecosystem

By McKinsey & Company

January 26, 2022

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Sarah Bond is Microsoft's corporate vice president for game creator experience and ecosystem at Xbox.

In an interview, Sarah Bond discusses Microsoft's relatively new Gaming Ecosystem Organization and offers insights on the potent digital ecosystems powering today's increasingly borderless economy.

"To play is fundamentally human," Bond said. "If you can experience something through play, it creates camaraderie.

"And the gaming industry is unique and special because it's the only entertainment medium in the world where you can connect with someone you have never met; you don't necessarily speak their same language, you're not in the same time zone, you don't have the same abilities—and [yet] you can achieve something with them. You can actually do something together."

From McKinsey & Company
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